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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs. [1] In museum parlance "works on paper" is a common term, covering the various types of traditional fine art graphic art.
The use of graphics for overtly political purposes—cartoons, graffiti, poster art, flag design, etc.—is a centuries-old practice which thrives today in every part of the world. The Northern Irish murals are one such example. A more recent example is Shepard Fairey's 2008 U.S. presidential election Barack Obama "Hope" poster. It was first ...
Also included within the visual arts [1] are the applied arts, [2] such as industrial design, graphic design, fashion design, interior design, and decorative art. [3] Current usage of the term "visual arts" includes fine art as well as applied or decorative arts and crafts, but this was not always the case.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...
Applied arts largely overlap with decorative arts, and the modern making of applied art is usually called design. Examples of applied arts are: Industrial design – mass-produced objects. Sculpture – also counted as a fine art. Architecture – also counted as a fine art. Crafts – also counted as a fine art. Ceramic art; Automotive design ...
Examples are photographs, drawing, graphics designs, maps, engineering drawings, or other images. Graphics often combine text and illustration. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flier, poster, web site, or book without any other element.