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Tobias "Tobi" Lütke (born 1981) MSC is a German/Canadian entrepreneur who is the co-founder and CEO of Shopify, an e-commerce company based in Ottawa, Ontario, Canada. [2] [3] [4] He has been part of the core team of the Ruby on Rails framework and has created open source libraries such as Active Merchant. [5] As of 2022, he was the 11th ...
Shopify is the name of its proprietary e-commerce platform for online stores and retail POS (point-of-sale) systems. The platform offers retailers a suite of services, including payments, marketing, shipping and customer engagement tools. [3] As of 2024, Shopify hosts 5.6 million active stores across more than 175 countries. [4]
The Coalition for App Fairness (CAF) is a coalition comprised by companies, who aim to reach a fairer deal for the inclusion of their apps into the Apple App Store or the Google Play Store. [1] The organization's executive director is Meghan DiMuzio [ 2 ] and its headquarters are located in Washington, D.C. [ 3 ]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...
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