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Weet-Bix was developed by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne set out to make a product more palatable than Granose, a biscuit that was marketed by the Sanitarium Health Food Company at that time. On 19 August 1926, he lodged an application for registration of the trademark Weet-Bix, a name which he had devised.
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom.It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits.
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
Articles related to the breakfast foods Weet-Bix and Weetabix - and their various derivatives. Pages in category "Weetabix cereals" The following 5 pages are in this category, out of 5 total.
Weetabix cereals in the UK created Alpen muesli cereal in 1971. [2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. [3]In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. [2]
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It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins. It is usually prepared by heating it with milk.
In these countries, the brand is still known as Weet-Bix and is still made by Sanitarium Health Food Company in Australia and New Zealand and Bokomo in South Africa. In 2019, Weetabix was fined £140,000 by the Environment Agency for leaking thousands of litres of diesel fuel into the River Ise. The clean-up cost the company £500,000. [9] [10]