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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Some of the women had been recruited from the Playtex division of ILC, while other came from nearby clothing and luggage manufacturers. Many had learned the sewing trade from their mothers or in high school home economics classes. [ 2 ]
The excerpt from the girdle ad could probably qualify as a free image, if the original ad predates the mid-1960s (as it seems to) and has no copyright notice (it was opt-in at the time). Do you mean this part? "Success story: Invisible Playtex Girdle" from the ad? CorporateM 21:55, 27 April 2013 (UTC)
The push-up bra and exaggerated cleavage became popular in the 1990s. In 1992, the bra and girdle industry in America posted sales of over US$1 billion. [118] The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra.
Kylie Kelce kicked off her podcast Not Gonna Lie talking about her ill-fitting pants. “This week I had to officially switch to maternity jeans because the hair tie holding my pant button ...
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