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Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part ...
Marketing ethics is known to have similarities with business ethics. Marketing ethics, however, can be divided into two categories: Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent ...
Social responsibility in marketing is often discussed with ethics. The difference between the two is that what is considered ethical in terms of business, society and individually may not be the same thing––nor do all business actions necessarily have to be socially responsible in order to be considered ethical.
Societal marketing should not be confused with social marketing. Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline. Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning.
Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "Social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation".
Marketing ethics came of age only as late as the 1990s. [103] Marketing ethics was approached from ethical perspectives of virtue or virtue ethics, deontology, consequentialism, pragmatism and relativism. [104] [105] Ethics in marketing deals with the principles, values and/or ideas by which marketers (and marketing institutions) ought to act ...
o o o s. c: o thO 00 . Created Date: 9/20/2007 3:37:18 PM
According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.