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The London Tourist Board was established in 1963 and became the official regional tourist board for London under the Development of Tourism Act in 1969. It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism.
In 2011, visitors to London spent £9.4 billion, which is a little more than half of the total amount international visitors spent in the whole of the United Kingdom the same year. [6] A 2013 study by Deloitte and Oxford Economics concluded that the tourism sector employed 700,000 people, accounting for 11.6 per cent of London's GDP. [7]
The City of Westminster contains many of the most famous tourist sites in London. Covent Garden. London Transport Museum; Royal Opera House; Hyde Park.
The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel, [ 14 ] and the most popular paid tourist attraction in the United Kingdom with over three million visitors annually. [ 15 ]
Attraction Ranking Rank Museum Location Country Visitors (2023) [1] 1: British Museum: London: England: 5,820,860 2: Natural History Museum: London: England: 5,688,786
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