Search results
Results from the WOW.Com Content Network
The decision-making process is still not well enough understood to clarify the distinction between the models used to represent the process and the process of decision-making itself. [3] Many researchers reject the idea of a two-step decision-making process using a consideration set, and instead insist on viewing the consideration set as simply ...
For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge. [43]
C2. “Acceptable Stability in decision making”: The alternative A(1) must also be the best ranked by S or/and R. This compromise solution is stable within a decision making process, which could be the strategy of maximum group utility (when v > 0.5 is needed), or “by consensus” v about 0.5, or “with veto” v < 0.5).
Both brand recall and brand recognition play an important role in consumers’ purchase decision process and in marketing communications. Brand awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision. Consumers are believed to hold ...
Brand implementation is an integrated part of a branding cycle and needs to be initiated during the brand design and development phase. Brand implementation is the continuous and consistent application of the brand's image in all business units, communication channels and media. This refers to marketing and branding as a unified whole.
Both practitioners and researchers recognize that software architecture decision-making is a group process that involves several stakeholders discussing, evaluating and shortlisting architectural decisions. Studies [32] [33] of practitioners found that though groups are ideally sized, a structured approach to decision-making is largely lacking ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Design rationale behind the decisions is captured during the process of the WinWin model and will be used by stakeholders and the designers to improve their later decision making. [28] The WinWin Spiral model reduces the overheads of the capture of design rationale by providing stakeholders a well-defined process to negotiate.