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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. [2] [3] Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from their previous owner American Motors Corporation (AMC).
The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot brand in more than a quarter of a century. And at first it seemed like it ...
The Warren Stamping Plant is a Stellantis North America automotive factory in Warren, Michigan that produces auto parts for Chrysler vehicles. The factory was completed in 1948 and began production in 1949. The nearby Chrysler facilities are the Warren Truck Assembly and the Mack Engine Complex.
The traditional Big Three of General Motors, Ford and Stellantis, which sells under the Jeep, Ram, Dodge and Chrysler brands, have virtually abandoned the sedan market to focus almost entirely on ...
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