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YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000.
Starting in 1972, Volume Shoe began to consolidate stores in proximity and convert others to the "Payless" brand. The St. Louis operation of "'Hill Brothers Self Service'" stores were known for their bare bones minimalism and the slogan "two for five – man alive!", that is, women and children's shoes were two pair for five dollars. [10]
The company launched a fashion discount site The Outnet in 2009 and in 2010 Massenet sold Net-a-Porter to Swiss luxury goods holding company Richemont for a figure estimated at £50m, remaining involved with the company as executive chairman and an investor.
Originally a device called the "Lantern" (previously known as Pillar), a data receiver and media storage system, was designed and developed by Othernet that is a "completely self-contained, high-speed receiver" that is "solar-powered, weatherproof, and creates a wireless hotspot to allow WiFi-enabled devices to access content."
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