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Typically reserved for higher-potential business ideas whose success hinges on having the right name, this can be a way to know for certain that you legally own the name you need, free and clear ...
Lane Bryant – Lena Bryant (first name misspelled by a bank officer when she opened her company's first bank account) Larousse – Pierre Larousse; Larrousse – Gérard Larrousse; Lauda Air – Niki Lauda; Lavazza – Luigi Lavazza; Laverda – Pietro Laverda; Lay's – Herman Lay; Lazard – Alexandre Lazard, Simon Lazard, and Elie Lazard
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
However, do not impose such a symbol simply to mimic a graphical logo: Gulf and Western Industries not Gulf+Western. When a company name contains a numeral, do not substitute a spelled out version: 3M, not ThreeM. Non-alphanumeric symbols found in logos and other trademark stylizations are not used in Wikipedia article titles: Macy's not Macy★s.
The company also runs the online site PopNamer, featuring name games in which the general public submits name ideas for trends, social phenomena and existing products and companies. [ 10 ] [ 11 ] Catchword also operates The Catchword Accelerator, a marketplace for brandable domain names.
The following is a list of company or product names derived from Indigenous peoples, ... brand of baking powder taken from a French colonial-era name used for some ...
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The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
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