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The signs may be provided to the store at no cost, in return for the manufacturer's advertising on the sign. [1] Examples include Coca-Cola signs, [2] bar/tavern signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops. [3]
In 1951, Coca-Cola stopped placing "five cents" on new advertising material, and Forbes magazine reported on the "groggy" price of Coca-Cola. After Coca-Cola president Robert Woodruff's plan to mint a 7.5 cent coin failed, Business Weekly reported Coke prices as high as 6, 7, and 10 cents, around the country. By 1959, the last of the nickel ...
The Coca-Cola sign is an electro-kinetic sculpture on the Two Times Square building in Times Square, Manhattan, New York City. The current sign, installed in 2017, is 68 feet (21 m) tall and 42 feet (13 m) wide, and is the latest in a line of Coca-Cola Times Square signs dating back to 1920. [1] The new sign was installed in 2017, starting with ...
English I have published this image as holder of rights under the "Creative Commons Attribution-Share Alike 4.0 License".This means that free, commercial usage outside of Wikimedia projects is possible subject to the following terms of license:
Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
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Chief among its work from this period are the block-long news and stock tickers on the Morgan Stanley Building, and the 1992 Coca-Cola sign in the northern part of Times Square, which featured state-of-the-art digital technology. It also rebuilt the Pepsi-Cola sign in Long Island City, Queens, in 1993. After divesting itself of its ...