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  2. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  3. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...

  4. Nike's Intangibles: a Good Fit - AOL

    www.aol.com/news/2012-05-16-nikes-intangibles-a...

    Nike appears to be in good shape in terms of the intangible assets ratio and tangible book value. You can never base an entire investment thesis on one or two metrics, but there are no yellow ...

  5. Just Do It - Wikipedia

    en.wikipedia.org/wiki/Just_Do_It

    The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...

  6. Nike Inc. Company Timeline: 50 Years of Innovation - AOL

    www.aol.com/lifestyle/nike-inc-company-timeline...

    1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...

  7. Nike Sets a Power Brand Free and Reaps Billions - AOL

    www.aol.com/2013/07/16/nike-sets-a-power-brand...

    Here's a classic underground question from the last century, a sort of Rorschach test of popular culture that you can pose to your friends and acquaintances: Just who was Chuck Taylor, of Converse ...

  8. Nike Air Tailwind - Wikipedia

    en.wikipedia.org/wiki/Nike_Air_Tailwind

    Nike Air Tailwind is a line of running shoes produced by Nike, Inc..The shoe is notable for being the first shoe to implement Nike's air technology in the sole. The technology would go on to become a pivotal part of the company's identity not only in the quality of its shoes but also in the design and style of its products.

  9. Air Jordan - Wikipedia

    en.wikipedia.org/wiki/Air_Jordan

    Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.