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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
Reducing emotional arousal is also suggested by the human givens approach in order to counter emotional reasoning. [9] High emotional arousal inhibits brain regions necessary for logical complex reasoning. With less emotional arousal, cognitive reasoning is less affected and it is easier for the subject to disassociate reality from emotions.
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...
An emotional bias is a distortion in cognition and decision making due to emotional factors. For example, a person might be inclined: to attribute negative judgements to neutral events or objects; [1] [2] to believe something that has a positive emotional effect, that gives a pleasant feeling, even if there is evidence to the contrary;
In humans, a distinction is sometimes made between "basic" and "complex" emotions. Six emotions have been classified as basic: anger, disgust, fear, happiness, sadness and surprise. [14] Complex emotions would include contempt, jealousy and sympathy. However, this distinction is difficult to maintain, and animals are often said to express even ...