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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
Andrew Pears realized that there was a need for a gentle soap for these complexions. In 1807 he found a way of removing the impurities and refining the base soap before adding the delicate perfume of garden flowers. [2] He produced a soap refined in a way in which it looked transparent and made longer-lasting bubbles.
Barratt was born in London. He married Mary Pears, the eldest daughter of Francis Pears, the head of A. & F. Pears. He consequently entered the firm in 1865, becoming his father-in-law's partner. Under his leadership, the company instituted a systematic method of advertising its distinctive soap, in which slogans and memorable images were combined.
Andrew Pears (c. 1770 –1845), English soapmaker, founder of Pears Soap Charles Upfold (1834–1919), English-Australian soapmaker Joseph Watson (1873–1922), English soap manufacturer
Bubbles, originally titled A Child's World, is an 1886 painting by Sir John Everett Millais that became famous when it was used over many generations in advertisements for Pears soap. During Millais's lifetime, it led to widespread debate about the relationship between art and advertising.
In 1882, she became the poster-girl for Pears soap, and thus the first celebrity to endorse a commercial product. [1] [2] In 1881, Langtry became an actress and made her West End debut in the comedy She Stoops to Conquer, causing a sensation in London by becoming the first socialite to appear on stage. [3]
Pears' Cyclopaedia was a one-volume encyclopaedia published in the United Kingdom. Pears' Soap launched the original Pears' Shilling Cyclopaedia in December 1897, the year of Queen Victoria 's Diamond Jubilee .
Robert Spear Hudson (6 December 1812 – 6 August 1884) was an English businessman who popularised dry soap powder. His company was very successful thanks to both an increasing demand for soap and his unprecedented levels of advertising.