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The first logo featured the legend "Pacific Coast Oil Co.", the name adopted by the company when it was established in 1879. Successive versions showed the word 'Standard' (for "The Standard Oil of California"). In 1968, the company introduced the word 'Chevron' (which was introduced as a brand in the 1930s) for the first time in its logo.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
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The television ads were designed by advertising agency Young and Rubicam. The internet strategy, digital brand extension and the ecommerce component was created and managed by San Francisco web developer ISL Consulting, now part of ClearMetrics, Inc. ISL Consulting also developed the original Chevron.com corporate website as well as numerous other web-based initiatives for the various Chevron ...