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Forever 21 denied the accusations, asserting its commitment to fair labor practices and that "none of the workers named in the suit were directly employed by the company". [69] A three-year boycott of Forever 21 was held throughout the United States by the garment workers, with the 2007 documentary film, Made in L.A., capturing the movement.
The company was founded in 1970 as Pennsylvania Fashions Inc. [6] The company operated stores under various brand names. Cary Klein purchased the company from his father in 1989 and later developed the rue21 concept. [7]
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
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