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The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
[1] [4] The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb, grease, and frequent trips to the beauty shop. [1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1]
Grecian Formula is a men's hair coloring product from Combe Incorporated. Until 2018 (see below) the formulation used in the United States contained lead(II) acetate . [ 1 ] Because lead acetate was banned in cosmetics in Canada and the European Union, the formulations sold there did not contain it.
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Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
Former marketing exec Kathryn Winokur developed the ammonia-free cloud foaming hair color during the pandemic. Hally Rides Clean Hair Dye Trend Into Stores Skip to main content
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