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In 1985, Gardner introduced three sub-measures namely the intensity, the desire to learn and the attitude towards learning to explain the motivation factor. [9] Gardner argued that if these three criteria work together, the learner could effectively use motivation as a tool for L2 acquisition. [9]
The following section is trying to explain motivation and its influence on language attrition. Until 1990 the sociopsychological model of Gardner dominated the research about motivation. Gardner and Lambert emphasise thereby the importance of attitude towards the language, the target country and language community (Feuerhake 2004).
Wallace E. Lambert (December 31, 1922 – August 23, 2009) was a Canadian psychologist and a professor in the psychology department at McGill University (1954–1990). Among the founders of psycholinguistics and sociolinguistics, he is known for his contributions to social and cross-cultural psychology (intergroup attitudes, child-rearing values, and psychological consequences of living in ...
Since the initial aim of these studies range from the influence of linguistic attitudes on educational and political systems to their influence on workplace environments, Lambert's technique has proven successful in identifying and eliciting certain stereotypes toward particular social groups. The matched-guise technique has been widely used in ...
Gardner's theory of multiple intelligences can be seen as both a departure from and a continuation of the 20th century's work on the subject of human intelligence. Other prominent psychologists whose contributions variously developed or expanded the field of study include Charles Spearman , Louis Thurstone , Edward Thorndike , and Robert ...
Instrumental motivation is often less potent than integrative motivation, but, given sufficient incentives, it can be equally as powerful. [48] A 1972 study by Gardner and Lambert emphasized the importance of integrative motivation in particular in regards to factors relating to language acquisition, and, by extension, language attrition. [51]
Billionaire Ray Dalio reflects on AI and leadership lessons. The extent to which AI will disrupt work will ultimately depend on how it's implemented in the workforce.
This motivation is in part moderated by two different sources: the desire to succeed as well as the fear of failure. [2] Another motivational theory is Allan Wigfield's and Jacquelynne Eccles's expectancy-value theory which states that motivation is moderated by one's desire for success as well as the importance of the tasks one needs to do. [42]