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In 2018, Natural Light began selling special release 77-pack containers in College Park, Maryland. [ 2 ] In an attempt to broaden its brand beyond the college-age demographic, Anheuser-Busch overhauled Natural Light's packaging in 2023, returning to the logo and can design used in the late 1970s.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
The Busch Clash of '89 and the Busch Clash of '93 were the respective advertised titles. From 1979 until 2008, the drivers themselves qualified as eligible for the Budweiser Shootout, not the teams. If an eligible driver for the upcoming Shootout switches teams in the off-season, the driver, not the team, is eligible for the race.
Anheuser-Busch paid $260,000 to Miller's firm in 2023, according to public records. Representatives for Anheuser-Busch didn't immediately respond to a request for comment on the two events.
Busch Light sales declined 3.0% in the last week of May versus a 5.2% drop the week prior. Natural Light also saw improvement: Sales dropped 1.5% the week of May 27, compared to a 4.9% decline the ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Anheuser-Busch cited a $400 million drop in revenue for the reason for the sale, which turned Tilray into the fifth largest craft beer producer in the United States. [124] [125] [126] Following these property sales, Billy Busch, heir to the fortune of Adolphus Busch, offered to purchase the Bud Light brand from Anheuser-Busch. [48] [47]
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