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2. Discounted cumulative gain - Wikipedia

   en.wikipedia.org/wiki/Discounted_cumulative_gain

   The nDCG values for all queries can be averaged to obtain a measure of the average performance of a search engine's ranking algorithm. Note that in a perfect ranking algorithm, the will be the same as the producing an nDCG of 1.0. All nDCG calculations are then relative values on the interval 0.0 to 1.0 and so are cross-query comparable.

3. Personalized search - Wikipedia

   en.wikipedia.org/wiki/Personalized_search

   Personalized search can improve search quality significantly and there are mainly two ways to achieve this goal: The first model available is based on the users' historical searches and search locations. People are probably familiar with this model since they often find the results reflecting their current location and previous searches.

4. TrustRank - Wikipedia

   en.wikipedia.org/wiki/TrustRank

   TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly.

5. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

6. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   The Bing Ads Keyword Planner [8] provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids. Features of Bing Keyword Planner: Get search volume data and trends. Get performance and cost estimates. Multiply keyword lists to get new keywords. Limitations of Bing Ads Keyword ...

7. How to use Bing: Microsoft reinvented its search engine to ...

   www.aol.com/bing-microsoft-reinvented-search...

   One option is to click "Try now" underneath the heading "Bing generative search," located directly below the general search bar on the Bing homepage. Click "Try now" to test out the search engine ...