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[62] [63] The tax, which is 0.0716 euro per liter, applies to both regular and diet soft drinks, flavored mineral water, and fruit juices with added sugar, but does not apply to mineral water and 100% fruit juices (i.e., those with no added sugars). [63] Following introduction, soft drinks were estimated to be up to 3.5% more expensive. [64] [65]
A sin tax (also known as a sumptuary tax, or vice tax) is an excise tax specifically levied on certain goods deemed harmful to society and individuals, such as alcohol, tobacco, drugs, candy, soft drinks, fast foods, coffee, sugar, gambling, and pornography. [1]
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Beverage Digest is a privately-owned subscription publication covering the global non-alcoholic beverage industry. The company was founded in 1982 by Jesse Meyers and sells premium market intelligence and data. Beverage Digest organizes conferences each year, where senior executives in the industry share their view on trends. [1]
The American Beverage Association's lobbying efforts have recently skyrocketed, largely to finance the industry's opposition to legislators’ considering increased taxes on soft drinks given their impact on Americans' health. The Association has annually spent from $391,000 to more than $690,000 annually on lobbying from 2003 to 2008.
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