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Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
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OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [2] OWA supports tracking with WordPress and MediaWiki, two popular website frameworks. [4]
Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...
He launched the first version of WordPress SEO in 2010, and founded the company Yoast BV in 2010. [8] [9] At first, the Yoast company was to consult before he developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, De Valk released a premium version of Yoast SEO.
As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]
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WooCommerce is an open-source e-commerce plugin for WordPress.It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, [3] the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary).
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