Search results
Results from the WOW.Com Content Network
In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no " reasonable person " would take seriously anyway.
Advertising deadlines: When advertising products or prices which are available for a limited time, the deadline (or expiration) should be made clear to consumers. Rain checks: When (through no fault of its own) a business cannot supply merchandise or service as promoted, it should provide the product (or service) as soon as it becomes available.
Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256 is an English contract law decision by the Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms.
A federal judge in New York has dismissed a lawsuit that accused McDonald’s and Wendy’s of misleading consumers with ads that show bigger, juicier burgers than their restaurants actually serve.
The AMA defines deceptive advertising as "advertising intended to mislead consumers by falsely making claims, by failure to make full disclosure, or by both". [ 3 ] The Federal Trade Commission Act defines an act or practice as deceptive "if there is a material misrepresentation or omission of information that is likely to mislead the consumer ...
well as other irrational influences on consumer decision making, and exploit already existing cognitive biases to promote better behaviors. This approach has been advocated by scholars in behavioral and health economics as a promising method by which to address non-optimal consumer choices, including financial and
Advertising restrictions typically shift advertising spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to shill (undisclosed) marketing reps, sponsored online content, viral marketing, and other stealth marketing techniques.
The consumer protection watchdog group Public Citizen asked the Federal Trade Commission to investigate allegations that Dr. Mehmet Oz violated the FTC’s influencer marketing standards.