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  2. Natural Light - Wikipedia

    en.wikipedia.org/wiki/Natural_Light

    Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's ...

  3. How the Bud Light Can Controversy Has Affected The ... - AOL

    www.aol.com/bud-light-controversy-affected...

    While Bud Light taking a stand to help a marginalized group seems to have affected sales, how has the Bud Light controversy affected its stock prices a month later? ... Its price rose from $52.12 ...

  4. Bud Light sales are still stale - AOL

    www.aol.com/finance/bud-light-sales-still-stale...

    Bud Light volumes crashed 29.7%, accelerating from the week earlier's plunge of 29.3%. ... To try and stem the sales weakness, Budweiser offered US consumers in most states a rebate of up to $15 ...

  5. Bud Light no longer the best-selling draft beer at bars, data ...

    www.aol.com/news/bud-light-no-longer-best...

    The overtaking of Bud Light as America's most popular draft beer has been "years in the making," according to the founder of Draftline Technologies, a company that provides software for beverage ...

  6. Anheuser-Busch brands - Wikipedia

    en.wikipedia.org/wiki/Anheuser-Busch_brands

    A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.

  7. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.

  8. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...

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