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The HOYTS Group of companies in Australia and New Zealand includes HOYTS Cinemas, a cinema chain, and Val Morgan, which sells advertising on cinema screens and digital billboards. The company was established by dentist Arthur Russell in Melbourne , Victoria in 1908, showing films in a hired hall.
Bass Hill Drive-In Cinema. The first American-style drive-in theatre to open in Australia was the Skyline in the Melbourne suburb of Burwood on 18 February 1954. [2] [3] It was the first of 330 drive-in theatres that would open across Australia.
Hoyts itself also underwent a major refurbishment. This included new recliner seats installed in all of the cinemas, as well as an overall modernisation of the complex. A new Ben & Jerry's ice cream shop opened near the entrance, in the old ticket box space. The latest redevelopment saw the entire Level 1 space undergo a major renovation.
The Regent Theatre site on Collins Street was purchased by Hoyts Theatres director Francis W. Thring to be the flagship for his Regent theatre circuit. It was designed by Cedric Ballantyne, a noted theatre architect who had designed earlier theatres for Thring, [1] including the Regent Theatre, Ballarat, [2] [3] and toured movie palaces in the US, drawing inspiration from their eclectic ...
Val Morgan Pty Ltd was first established in 1894 in Melbourne, Australia, by Valentine Morgan, initially offering advertising opportunities for live theatre and events. The company shifted to cinema advertising in 1914 and by the 1920s, Val Morgan was in control of the advertising in over 100 cinemas in Victoria.
In 2005, the Hoyts cinema moved to larger premises at the Melbourne Central Shopping Centre. On 15 February 2006 the Village cinema closed down, leaving Village cinemas at nearby Crown Casino as the main Village branded city cinemas. The Chinatown Cinema, which inhabits the former Hoyts MidCity cinema, is the only cinema left in Bourke Street.
In October 2010, Hoyts announced that it will acquire AMC for an unknown amount. The purchase was completed in November 2010. Hoyts has stated on their website that AMC customers will now have access to a wider variety of films, promotions, competitions and cinema offers. Hoyts have also promised to increase 3D facilities for the cinema chain.
In February 1997, Village Cinemas and Warner Bros. partnered again to open Australia's first 24-hour cinema in Melbourne's new Crown Casino complex when it also opened (it reverted to normal cinema hours in 2001). It also included another new type of cinema, four Gold Class auditoriums, a luxury cinema format.