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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
A social/family event or sales promotion relating to consuming tacos on a Tuesday; held by Gregory’s Restaurant and Bar in New Jersey and Taco John's in the other 49 states until 2023, when the companies abandoned their trademark registrations after Taco Bell filed petitions with the U.S. Patent and Trademark Office to cancel the marks.
As of October 2014 registering a single trademark can cost between $95 and $150 for one year. Three year and five year registrations are also available at reduced cost, as are bulk discounts. In general registering a single mark for one year will always be the most expensive option, while registering multiple marks for longer periods will incur ...
The cost to the licensor in developing a technology, the cost of building the value of a trademark or the normal market risks of the licensee in the choice of product, and concomitant capital costs, are not generally part of the compromise equation, significant as these factors may be to each of the negotiating parties.
An unregistered trademark may receive protection under the federal "Lanham Act" (15 USC § 1125), which includes prohibition against commercial misrepresentation of source or origins of goods. Unlike other trademark statutory provisions, a claim under the Lanham Act may permit a party to recover attorneys' fees and costs. [12]
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