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  2. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, the fifth "why" suggests a broken shelf foot, which can be immediately replaced to prevent the reoccurrence of the sequence of events that resulted in cross-threading bolts. The nature of the answer to the fifth why in the example is also an important aspect of the five why approach, because solving the immediate problem may ...

  3. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    Anything goes. "It is a central social-scientific question what people can be made to do by suitable design of conditions and of great practical importance. For example, from a great number of psychological experiments it can be assumed, that people can be made to do anything they are capable of, when the according social condition can be created."

  4. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    Why? - Asking about a reason or cause; How? - Asking about the way something is done [2] In modern times, journalism students are still taught that these are the fundamental six questions of newswriting. [3] Reporters also use the "5 Ws" to guide research and interviews and to raise important ethical questions, such as "How do you know that?". [4]

  5. Appeal to pity - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_pity

    An appeal to pity (also called argumentum ad misericordiam, the sob story, or the Galileo argument) [1] [2] is a fallacy in which someone tries to win support for an argument or idea by exploiting one's opponent's feelings of pity or guilt.

  6. Why Apple's iconic Super Bowl ad still resonates 4 ... - AOL

    www.aol.com/finance/why-apples-iconic-super-bowl...

    And I think the power of that is the reason why people talk about it, 40 years later.” But there were some naysayers within the company. Apple's board of directors hated it and almost stopped it ...

  7. Reason (argument) - Wikipedia

    en.wikipedia.org/wiki/Reason_(argument)

    Some philosophers (one being John Broome [5]) view normative reasons as the same as "explanations of ought facts".Just as explanatory reasons explain why some descriptive fact obtains (or came to obtain), normative reasons on this view explain why some normative facts obtain, i.e., they explain why some state of affairs ought to come to obtain (e.g., why someone should act or why some event ...

  8. Genetic fallacy - Wikipedia

    en.wikipedia.org/wiki/Genetic_fallacy

    The first criterion of a good argument is that the premises must have bearing on the truth or falsity of the claim in question. [2] Genetic accounts of an issue may be true and may help illuminate the reasons why the issue has assumed its present form, but they are not conclusive in determining its merits.

  9. Loaded question - Wikipedia

    en.wikipedia.org/wiki/Loaded_question

    A loaded question is a form of complex question that contains a controversial assumption (e.g., a presumption of guilt). [1] Such questions may be used as a rhetorical tool: the question attempts to limit direct replies to be those that serve the questioner's agenda. [2] The traditional example is the question "Have you stopped beating your wife?"