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  2. Claude C. Hopkins - Wikipedia

    en.wikipedia.org/wiki/Claude_C._Hopkins

    Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and, so he was a great believer in sampling to track the results of his advertising, and he then tested headlines, offers, and propositions against one ...

  3. Criticism of advertising - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_advertising

    An example for this debate is advertising for tobacco or alcohol but also advertising by mail or fliers (clogged mail boxes), advertising on the phone, on the Internet and advertising for children. Various legal restrictions concerning spamming, advertising on mobile phones, when addressing children, tobacco and alcohol have been introduced by ...

  4. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, the fifth "why" suggests a broken shelf foot, which can be immediately replaced to prevent the reoccurrence of the sequence of events that resulted in cross-threading bolts. The nature of the answer to the fifth why in the example is also an important aspect of the five why approach, because solving the immediate problem may ...

  5. Argument from fallacy - Wikipedia

    en.wikipedia.org/wiki/Argument_from_fallacy

    Argument from fallacy is the formal fallacy of analyzing an argument and inferring that, since it contains a fallacy, its conclusion must be false. [1] It is also called argument to logic (argumentum ad logicam), the fallacy fallacy, [2] the fallacist's fallacy, [3] and the bad reasons fallacy.

  6. Opinion: Why Apple’s iPad ad hit such a nerve - AOL

    www.aol.com/opinion-why-apple-ipad-ad-223225256.html

    That accompanying song is a 1971 No. 1 hit (perhaps not the greatest example of human creativity, but still) that plays over images of paint cans exploding and musical instruments splintering to dust.

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    A new advertising approach is known as advanced advertising, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. [86] Advanced advertising also makes it easier for companies which sell ad space to attribute customer purchases to the ads they display or broadcast.

  8. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    • Fake email addresses - Malicious actors sometimes send from email addresses made to look like an official email address but in fact is missing a letter(s), misspelled, replaces a letter with a lookalike number (e.g. “O” and “0”), or originates from free email services that would not be used for official communications.