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2. Skin whitening - Wikipedia

   en.wikipedia.org/wiki/Skin_whitening

   Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...

3. The best kojic acid skin care products to brighten skin - AOL

   www.aol.com/news/best-kojic-acid-skin-care...

   Ideally, “choose a product that sits on the skin such as a serum or a cream instead of a wash-off product,” says Castilla, who notes that kojic acid needs time to penetrate skin and reach its ...

4. The best benzoyl peroxide products, according to ... - AOL

   www.aol.com/news/best-benzoyl-peroxide-products...

   Benzoyl peroxide is a common acne-fighting ingredient found in a variety of skin care products. Shop cleansers, treatments and more from brands like Cerave and La Roche Posay. The best benzoyl ...

5. 15 best-selling beauty products you probably didn’t ... - AOL

   www.aol.com/lifestyle/top-rated-beauty-at-costco...

   "Based on the ancient Egyptian formula that Cleopatra used to keep her skin healthy and glowing, Egyptian Magic Skin Cream has become beauty’s most magical secret," according to the brand.

6. Venetian ceruse - Wikipedia

   en.wikipedia.org/wiki/Venetian_ceruse

   The practice of deliberate skin lightening initially began in ancient Rome, where lead carbonate was used as a cosmetic product to whiten the skin. [13] Light skin was thought to be a symbol of femininity, and the beauty ideals during that time favoured clarity of the individuals' skin.

7. Whitewashing (beauty) - Wikipedia

   en.wikipedia.org/wiki/Whitewashing_(beauty)

   Whitewashing can be seen in the form of skin whitening, either digitally or with harmful skin bleaching products, or by chemically relaxing textured hair to make it conform to Eurocentric beauty standards [citation needed]. Additionally, plastic surgery can be used to alter features to make them appear more European, such as double eyelid surgery.