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M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays. In the summer of 2005, Mars added "Mega M&M's" to the lineup. [46] These candies, at 55% larger than the traditional M&M's, were a little smaller than the ogre-sized version.
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
The WK Kellogg Co took the NYSE stock symbol "KLG". [43] The split was completed on October 2, 2023. [44] [45] On August 14, 2024, it was announced that Mars Inc., the owner of M&M's and Snickers, agreed to purchase Kellanova for nearly $30 billion. The deal is expected to close in the first half of 2025.
On April 28, 2008, Mars, Incorporated announced that it would acquire Wrigley for approximately $23 billion. [10] Financing for the transaction was provided by Berkshire Hathaway, Goldman Sachs, and JPMorgan; Berkshire Hathaway held a minority equity investment in Wrigley until October 2016, when Mars took full control over the company.
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M&M's maker Mars is buying Kellanova, the maker of Cheez-Its and Pop-Tarts, for nearly $30 billion in an effort to broaden its snacking portfolio and expand globally. Kellanova was created last ...
Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. [32] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.
Mars announced a new M&M's flavor for Easter. It joins classic candies like pastel M&M's and Skittles jelly beans for the spring season.