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The annual Super Bowl football game is known as much for its commercial advertisements as for the game itself, and the average cost of a single 30-second TV spot during this game (seen by 112 million viewers) has reached US $7 million (as of February 2022).
Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.
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Ads during these breaks would cost more and fewer advertisers would be willing to pay that much. [24] Also in 2018, NBC used one-minute commercial breaks after the first block in many shows. [ 25 ] These "prime pods" are intended to keep viewers who are watching live, and advertisers pay more for the NBC spots.
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