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Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. [1]
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
In addition, according to MORI's survey of about 200 managers in the private sector, 99% responded that the management of corporate reputation is very (83%) or fairly (16%) important. Reputation is a reflection of companies' culture and identity. Also, it is the outcome of managers' efforts to prove their success and excellence.
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This page was last edited on 3 December 2024, at 08:26 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation. Some common uses of these systems can be found on E-commerce websites such as eBay , Amazon.com , and Etsy as well as online advice communities such as Stack Exchange . [ 1 ]
Michael Fertik (born October 1, 1978) is an American internet entrepreneur and privacy advocate known for pioneering the industry of online reputation management.He is the founder, current executive chairman, owner and former CEO of Reputation.com, Inc. a Redwood City technology company that sends take-down requests to websites hosting embarrassing content, attempts to influence search results ...
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