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H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9]
The shop was called Hennes (Swedish for 'hers') and only sold women's clothing. Another store opened in Norway in 1964. [ 18 ] In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range, and the name was changed to Hennes & Mauritz.
New products are released weekly and available for a short time creating an experience of discovery and uniqueness. Products have a focus on Scandinavian design, many with floral elements, and are priced very affordably. All products are exclusive to Søstrene Grene with the exception of some snacks and online-only exclusive items. [citation ...
In 1987, Susanne and Christoph Botschen opened the "Theresa" boutique in Munich city center, where they sold designer fashion for women. In 2006, the couple supplemented the physical store by founding an online store, Mytheresa, which offers ready-to-wear, shoes, accessories, and fine jewelry from more than 250 designers.
Lindex was founded as a Swedish fashion chain in 1954, [1] however since 2007 it became a part of the Finnish Stockmann Group. [2] The company has around 5000 employees and approximately 480 stores in 18 markets in the Nordic countries, the Baltic states, Central Europe and the Middle East.
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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
After opening another store, Urban Outfitters, Hayne worked the concept behind Anthropologie, aiming to sell products targeting 30 to 45-year-old women. [6] In the autumn of 1992, Anthropologie opened its first free-standing store in a refurbished automobile shop in Wayne, Pennsylvania. [7] In 1998, the brand launched a mail-order catalog. [8]
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