Search results
Results from the WOW.Com Content Network
An abbreviated example of an exposure hierarchy is pictured in Image 1. Image 1: Exposure hierarchy example for treating public speaking fears. When exposure to an item at the bottom of the hierarchy leads to moderately reduced distress or increased tolerance, a client progresses up the hierarchy to more and more difficult exposures.
The goal of the therapy is for the individual to learn how to cope with and overcome their fear in each level of an exposure hierarchy. The process of systematic desensitization occurs in three steps. The first step is to identify the hierarchy of fears. The second step is to learn relaxation or coping techniques.
The Method of Factors is a technique in cognitive behavioral therapy to organise a session of exposure therapy.Rather than generating a list of objects or situations in advance (a static hierarchy) representing escalating levels of arousal and intensity of fear for a particular phobia, the Method of Factors involves identifying a fear-provoking stimulus, then identifying those features of the ...
This explains why oftentimes fear appeals used in advertising do not work on the audience. As the threat perceived by the audience increases and the capacity to produce the desired effect is low, people will tend to do the opposite of what is advocated. [ 21 ]
Communication apprehension is a degree or measure of the anxiety triggered by the real or anticipated communication act, as defined by James C. McCroskey. [1] The fear of judgment from the audience and self-image are two factors which fuel the anxiety. [2]
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
The more difference there is between the cultural backgrounds of two people, the more different their styles of communication will be. [68] Therefore, it is important to be aware of a person's background, ideas and beliefs and consider their social, economic and political positions before attempting to decode the message accurately and respond ...
The path of communication is the path that a message travels between sender and recipient; in hierarchies the vertical line of communication is identical to command hierarchies. [4] Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network ).