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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
Merle Norman Makeup. ... Merle Norman remains family-owned and committed to producing superior cosmetics, which are sold in individually managed "try before you buy" studios around the nation ...
El Rancho Merlita (built 1950), 13-acre compound in Tucson, Arizona that was also used as a corporate retreat for Merle Norman Cosmetics executives, and later became a hotel. [ 15 ] San Sylmar (built 1971), Art Deco tower estate in Sylmar, Los Angeles that was one of the largest houses in the United States at 60,000 square feet (5,600 m 2 ).
It was discontinued in North America in 2001. In Europe , a market specific range was produced by EPB (L'Europeenee des Produits de Beaute) a Revlon subsidiary in France . It was withdrawn from sale in Europe in 2008.
Nethercutt later served as Vice-Chairman of Merle Norman until Norman stepped down in 1963. In 1969, Nethercutt took the private family owned enterprise public on the American Stock Exchange . In 1974, Nethercutt purchased all the public stock back at roughly US$10 million, roughly $55 million adjusted for inflation. [ 11 ]
Natural Wonder Cosmetics the United States cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000, when Revlon sold the division to CVC Capital Partners.
Lipstick contains wax, oils, antioxidants, and emollients. [48] Wax provides the structure to the solid lipstick. Lipsticks may be made from several waxes such as beeswax, ozokerite, and candelilla wax. Because of its high melting point, carnauba wax is a key ingredient in terms of strengthening the lipstick.