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Brand equity is the sum of assets and liabilities relating to a brand, its name and logo, and the sum or difference is the value that is offered by the product or service or a company or the company's customers. For the assets and liabilities to have effect on brand equity, they have to be related to the name or logo of the brand.
Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. [88]
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Image source: The Motley Fool. Netflix (NASDAQ: NFLX) Q4 2024 Earnings Call Jan 21, 2025, 4:45 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...
People know what is important.” Drexler, whose career includes stints with Bloomingdale’s and J. Crew, is now chairman of his son’s company, Alex Mill. To solve product issues, much like ...
Physical activity of all types, including aerobic, resistance, and flexibility exercises (and just minimizing sedentary time) offers so many health benefits for people with type 2 diabetes in ...
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