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The physical attractiveness stereotype was first formally observed in a study done by Karen Dion, Ellen Berscheid, and Elaine Walster in 1972. [1] The goal of this study was to determine whether physical attractiveness affected how individuals were perceived, specifically whether they were perceived to have more socially desirable personality traits and quality of life.
In one study, American women were asked to choose what their ideal build was and what they thought the build most attractive to men was. Women chose slimmer than average figures for both choices. When American men were independently asked to choose the female build most attractive to them, the men chose figures of average build.
In another test, a male participant, chosen from a group of 80, was given anticipated shocks. With him was an attractive female confederate, who was also being shocked. The experiment showed that the male's sexual imagery in the TAT was much higher when self shock was anticipated and not when the female confederate shock was anticipated. [8]
The same woman becomes more attractive when meeting on the exciting suspension bridge. Donald Dutton and Arthur Aron's study (1974) [3] to test the causation of misattribution of arousal incorporated an attractive confederate woman to wait at the end of a bridge that was either a suspension bridge (that would induce fear) or a sturdy bridge (that would not induce fear).
Extreme female control/immersion: The woman has complete dominance and full control over the relationship and its dynamics (including sexual, financial, etc). Female-Led Relationships and BDSM
For instance, some men with wealth and status desire younger, more attractive women. Some women are more likely to overlook physical attractiveness for men who possess wealth and status. [3] [4] It is also similar to some of the theorems outlined in uncertainty reduction theory, from the post-positivist discipline of communication studies ...
This effect occurs with male-only, female-only and mixed gender groups, and both small and large groups. In addition, the effect occurs to the same extent with various group sizes of four and 16 people. Participants in studies looked more at the attractive people than the unattractive people in the group.
Promiscuity tends to be frowned upon by many societies that expect most members to have committed, long-term relationships.Among women, as well as men, inclination for sex outside committed relationships is correlated with a high libido; [1] however, evolutionary biology, as well as social and cultural factors, have also been observed to influence sexual behavior and opinion.