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  2. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Responses to several Likert questions may be summed providing that all questions use the same Likert scale and that the scale is a defensible approximation to an interval scale, in which case the central limit theorem allows treatment of the data as interval data measuring a latent variable.

  3. Acquiescence bias - Wikipedia

    en.wikipedia.org/wiki/Acquiescence_bias

    Acquiescence is sometimes referred to as "yea-saying" and is the tendency of a respondent to agree with a statement when in doubt. Questions affected by acquiescence bias take the following format: a stimulus in the form of a statement is presented, followed by 'agree/disagree,' 'yes/no' or 'true/false' response options.

  4. Miller Analogies Test - Wikipedia

    en.wikipedia.org/wiki/Miller_Analogies_Test

    The Miller Analogies Test (MAT) was a standardized test used both for graduate school admissions in the United States and entrance to high I.Q. societies.Created and published by Harcourt Assessment (now a division of Pearson Education), the MAT consisted of 120 questions in 60 minutes (an earlier iteration was 100 questions in 50 minutes).

  5. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    The first step is the development of a robust questionnaire consisting of a series of attitudinal statements, often using a Likert scale (e.g., Strongly Agree = 1, Agree = 2, Neither Agree Nor Disagree = 3, Disagree = 4, Strongly Disagree = 5), to assess consumer beliefs about a given subject. Consideration should be given to dimensions that ...

  6. Values in Action Inventory of Strengths - Wikipedia

    en.wikipedia.org/wiki/Values_in_Action_Inventory...

    The VIA-IS is a 96-question measure of 24 character strengths. On average, an individual will complete the VIA-IS in 10 to 15 minutes. (Previous versions of 240 and 120 questions were criticized for their length.{{[4]) Participants are instructed to answer each item on the VIA-IS in terms of “whether the statement describes what you are like ...

  7. Personality test - Wikipedia

    en.wikipedia.org/wiki/Personality_test

    Personality tests are often part of management consulting services, as having a certification to conduct a particular test is a way for a consultant to offer an additional service and demonstrate their qualifications. The tests are used in narrowing down potential job applicants, as well as which employees are more suitable for promotion. [38]

  8. Item response theory - Wikipedia

    en.wikipedia.org/wiki/Item_response_theory

    In psychometrics, item response theory (IRT, also known as latent trait theory, strong true score theory, or modern mental test theory) is a paradigm for the design, analysis, and scoring of tests, questionnaires, and similar instruments measuring abilities, attitudes, or other variables.

  9. Social-desirability bias - Wikipedia

    en.wikipedia.org/wiki/Social-desirability_bias

    In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.