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  2. Megamarketing - Wikipedia

    en.wikipedia.org/wiki/Megamarketing

    Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.

  3. Philip Kotler - Wikipedia

    en.wikipedia.org/wiki/Philip_Kotler

    Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Public relations or social responsibility departments may champion social causes such as funding for the arts, which would involve social marketing. Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing ...

  7. Marketing information system - Wikipedia

    en.wikipedia.org/wiki/Marketing_information_system

    A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  9. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Media conferences are one approach used in public relations.. Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

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    related to: public relations in marketing management pdf philip kotler