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The lineup of the first three devices was unveiled at Samsung's Galaxy Unpacked event on 14 January 2021. The three devices served as the successors of the 2020 models. All devices' design scheme has changed drastically, redesigning the massive rear-camera module for a slimmer camera module incorporated with the buttons and a uniform appearance for the S21, S21+, and S21 Ultra.
In 2023, Vivo was ranked among the top 5 smartphone makers, achieving a global market share of 10%. [12] In April 2021, three pallets of Vivo phones caught fire at Hong Kong International Airport, prompting a ban on air freight of Vivo phones through Hong Kong. [13] In June 2022, Vivo entered the world-famous Guinness Book of Records. [14]