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Social media platforms are forms of new media that create new models of social convergence. Platforms like Google have managed to expand their services to allow a single sign-on that connects a user's workplace to their entertainment system to create a converging technological environment.
The U.K.'s post office first funded Short et al.'s work in an attempt to observe customer's attitudes towards different media channels. [6] Social Presence Theory is defined by the different apparent physical proximities produced by various media, [7] the two more popular media being face-to-face communication and online interaction.
Television & New Media is a peer-reviewed academic journal that publishes papers in the field of communication. The journal's editors are Diane Negra (University College Dublin) and Jonathan Corpus Ong (University of Massachusetts at Amherst). It has been in publication since 2000 and is currently published by SAGE Publications.
The Channel Expansion Theory [34] challenges Kock's view of evolutionary changes. CET illustrates how a person is able to develop certain perceptions of a new media channel. In contrast, in 2011, Kock revisits the issue of Media Naturalness in light of the Channel Expansion theory and, in turn, argues that Media Naturalness and CET can co-exist.
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures. [1]
To help explain media richness and its application to new media, media synchronicity theory was proposed. [71] Media richness is also related to adaptive structuration theory and social information processing theory, in which instead of focusing on object physical attributions of the media, shift towards social construction of the media.
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Methods of distribution are rapidly changing as the Digital Revolution brings new channels, such as mobile apps and eBooks. These new technologies will create challenges for content creators, as they determine the best channel to bring content to their consumers. Despite the benefits, new technologies have created new intellectual property issues.