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Academia.edu is a commercial platform for sharing academic research that is uploaded and distributed by researchers from around the world. All academic articles are free to read by visitors, however uploading and downloading articles is restricted to registered users, with additional features accessible only as a paid subscription.
FREE Resources: 3 articles every 2 weeks (Register and Read Program, archived journals). Also, early journals (prior to 1923 in US, 1870 elsewhere) free, no registry necessary. Free and Subscription JSTOR [89] Jurn: Multidisciplinary Jurn is a free-to-use online search tool for finding and downloading free full-text scholarly works.
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction
The Journal of the Academy of Marketing Science is a bimonthly peer-reviewed academic journal about marketing. Since June 2024, Stephanie M. Noble and Charles H. Noble (both University of Tennessee) serve as joint editors-in-chief. [1] In 2010, the journal changed publication frequency from quarterly to bimonthly.
The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality ...