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As the oldest extant market research company in India, Kantar IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the 'Best Market ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness .
RNB Research is a global market research company, headquartered in New Delhi, India. [1] [2] RNB Research operates through its own offices in 15 cities across 10 countries - China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa, Thailand & Vietnam. [3] [4] RNB Research specializes in qualitative and quantitative custom market research.
Download as PDF; Printable version; Help ... Pages in category "Market research companies of India" The following 5 pages are in this category, out of 5 total.
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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Sogolytics is a cloud-based SaaS application that can be used to create surveys to measure employee engagement and customer experience, to collect product feedback, and to conduct market research, among other uses. Customers may design surveys from scratch or use a ready-to-use survey template from the pre-loaded survey bank.
Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...