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The Curtiss Candy Company was an American confectionery brand and a former company based in Chicago, Illinois. It was founded in 1916 by Otto Schnering near Chicago, Illinois . Wanting a more "American-sounding" name (due to anti-German sentiment during World War I ), Schnering named his company using his mother's maiden name.
In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by the late 1920s. [3] [4] [5] The bar was a staple of the Chicago-based company for more than six decades. Curtiss was purchased by Nabisco in 1981.
As Richard Sandomir of The New York Times pointed out, "For 85 years, Babe Ruth, the slugger, and Baby Ruth, the candy bar, have lived parallel lives in which it has been widely assumed that the latter was named for the former. The confection's creator, the Curtiss Candy Company, never admitted to what looks like an obvious connection ...
Close your eyes and you can taste it: Peanuts, caramel, and fudge — a mainstay of your childhood sweet tooth. Oh Henry! bars were a hit soon after their introduction by a Chicago candy company ...
It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's. The Clark Bar was manufactured in Pittsburgh, Pennsylvania, by the original family-owned business until 1955.
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Schnering had founded the Curtiss Candy Company near Chicago, Illinois, in 1922. [4] The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity.