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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  3. Goal - Wikipedia

    en.wikipedia.org/wiki/Goal

    A goal or objective an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve. [1] People endeavour to reach goals within a finite time by setting deadlines .

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Strategic alignment - Wikipedia

    en.wikipedia.org/wiki/Strategic_alignment

    Superordinate Goals that are linked to an organization's Vision and Mission Statement; Strategy Markup Language (StratML), whose purposes include facilitating strategic alignment through the establishment of literal linkages among performance indicators and the strategic goals and objectives they support. Environmental scanning; Competition

  6. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    The organization may use a variety of methods of measuring and monitoring progress towards the strategic objectives and measures established, such as a balanced scorecard or strategy map. Organizations may also plan their financial statements (i.e., balance sheets, income statements, and cash flows) for several years when developing their ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations, [44] while the generic strategy outlines how the company intends to achieve both its vision and mission. [45] Mission statements should include detailed information and must be more than a simple motherhood statement. [46] A ...

  8. Management by objectives - Wikipedia

    en.wikipedia.org/wiki/Management_by_objectives

    Management by objectives (MBO), also known as management by planning (MBP), was first popularized by Peter Drucker in his 1954 book The Practice of Management. [1] Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding how to achieve each objective in sequence.

  9. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.