Ads
related to: levi strauss 501 originallevi.com has been visited by 100K+ users in the past month
Search results
Results from the WOW.Com Content Network
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1901, Levi Strauss added the back left pocket to their 501 model. [19] This created the now familiar and industry-standard five-pocket configuration with two large pockets and small watch pocket in front with two pockets on the rear. The popularity of "waist overalls", as jeans were sometimes called, expanded during World War II. [20]
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
We at Levi Strauss & Co. have long admired Mr. Waits' work and respect his artistic integrity including his heartfelt views on the use of his music in commercials. From January to June 1993 Levi Strauss Europe authorized broadcasting in 17 countries a commercial for Levi's 501 jeans called "Procession".
In 1994, Levi Strauss & Co. hired musician Peter Lawlor to create an original song that they would use in a forthcoming television advertisement for the company's 501 Jeans. Lawlor needed a vocalist, so after several auditions, he hired Stilskin's eventual lead singer, Ray Wilson .
It was also used by Levi Strauss & Co. to promote their 501 jeans line in 1988. The song was re-released as a promotional single that year. The song was re-released as a promotional single that year. The Hershey Company used Cochran's version in a 2021 promotional advertisement for Hershey's chocolate.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Levi Strauss & Co. did the interior design, and Gensler and Associates supervised Levi Strauss's efforts. The construction of the 763,000-square-foot (70,900 m 2 ), seven story facility began in 1979 and was completed in 1981. $110 million was spent on the exterior building, and Levi Strauss spent $120 million on interior improvements.
Ads
related to: levi strauss 501 originallevi.com has been visited by 100K+ users in the past month