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Coolmax is the brand name for a series of polyester fabrics developed and marketed by The Lycra Company (formerly Dupont Textiles and Interiors then Invista).. Coolmax is marketed as "moisture-wicking" and "breathable".
The breathable and moisture-wicking fabric feels a few degrees cooler than cotton blend options and is produced using enhanced weaving techniques to prevent pilling.
Drop of water on 100% polyester textile. Waterproof/breathable fabrics resist liquid water passing through, but allow water vapour to pass through. Their ability to block out rain and snow while allowing vapour from sweat to evaporate leads to their use in rainwear, waterproof outdoor sports clothing, tents, and other applications.
Undyed madras cloth became popular in Europe because it was lightweight and breathable. [2] Cotton plaid madras reached America in 1718 as a donation to the Collegiate School of Connecticut (now known as Yale University). [2] Sears offered the first madras shirt for sale to the American consumer in its 1897 catalog. [2]
Performance clothing for outdoor sports in the winter or snow sports should use breathable fabrics with very good insulating properties. In wealthy and rising economies, sportswear is a major consumption category in the personal health , luxury goods and leisure space, associated with aggressive media presence and marketing strategies of global ...
In 2011, Abramson bought back BustedTees, an online T-shirt company he had previously sold to IAC.He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs.
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