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Examples include Rakuten, Ibotta, Honey and Capital One Shopping. Receipt-scanning apps. These apps require you to scan or upload photos of your physical shopping receipts to earn cash back or points.
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
That November, the Rakuten Super Point Program, a membership loyalty program, was introduced. [11] In September 2004, Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co., Ltd., later renaming it Rakuten Card Co., Ltd. [11] [17] The company began offering a Rakuten credit card in 2005. [18]
Before being acquired, FatWallet also featured its own "Cash Back" rebate shopping section, in which members received back a percentage of purchases made through referral links to partnered retailers. FatWallet has since ended the cash back program and now directs its members to the program offered by Rakuten.
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Rebranded as Rakuten Deutschland 2011 Play.com: E-commerce United Kingdom: £25 million Converted into the points-based loyalty program Rakuten.co.uk [5] 2012 Kobo: E-book reader Canada: US$315 million Converted into the points-based loyalty program Rakuten.co.uk [6] 2012 Wuaki.tv: VOD service Spain: Rebranded to Rakuten TV in 2017 2012 Alpha ...
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The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
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related to: rakuten insight points to cashrakuten.com has been visited by 100K+ users in the past month