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Whistleblowing (also whistle-blowing or whistle blowing) is the activity of a person, often an employee, revealing information about activity within a private or public organization that is deemed illegal, immoral, illicit, unsafe or fraudulent. Whistleblowers can use a variety of internal or external channels to communicate information or ...
In 1996, whistleblower David Franklin left his position as a medical liaison with Parke-Davis, a pharmaceutical division of Warner-Lambert Company, after learning of the company's marketing strategy to promote the epilepsy drug Neurontin for uses not approved by the FDA. [1] Franklin and his attorney, Thomas M. Greene, filed a lawsuit, Franklin v.
In December 2016, it was reported [9] that the UN was considering drafting proposals to further restrict the type of report that would be eligible for "Whistleblower" protection. The United Nations Ethics office has been under scrutiny [ 10 ] for its perceived oversight shortcomings, and investigative practices in relation to Whistleblowers.
Based on data from the Occupational Safety and Health Administration, only 21% of the 1800 whistleblower cases reviewed by the agency in 2007 had "a favorable outcome" for the whistleblower. The GAO found that the key issues were lack of resources for investigating employees' claims and the legal complexity of whistleblower protection regulations.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and is crucial to creating an effective and well-planned marketing strategy. [3] Another less known form of the marketing channel is the Dual Distribution [4] channel.
“The admission and marketing staff would tell them, ‘This is the new hospice, we are not for dying people, the rules have changed, we can just help you.’” This type of aggressive marketing, a hallmark of the for-profit companies, has changed the industry. Initially, hospice was mostly considered a refuge for cancer patients.
Peter Rost is an American former drug marketing executive who is most known for taking public stances critical of the pharmaceutical industry as an "insider" and whistleblower. He sued his last two pharmaceutical employers, Wyeth and Pfizer, the latter of which fired him in 2005. At Wyeth, he uncovered tax evasion practices, and after informing ...
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