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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
A leading question is a question that suggests a particular answer and contains information the examiner is looking to have confirmed. [1] The use of leading questions in court to elicit testimony is restricted in order to reduce the ability of the examiner to direct or influence the evidence presented.
A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.
In the realm of psychological testing and questionnaires, an individual task or question is referred to as a test Item or item. [6] [7] These items serve as fundamental components within questionnaire and psychological tests, often tied to a specific latent psychological construct (see operationalization).
A suggestive question is one that implies that a certain answer should be given in response, [1] [2] or falsely presents a presupposition in the question as accepted fact. [3] [4] Such a question distorts the memory thereby tricking the person into answering in a specific way that might or might not be true or consistent with their actual feelings, and can be deliberate or unintentional.
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[2] [3] Studies have shown that interviewing techniques such as asking leading questions and closed-ended questions can influence the responses given by the interviewee. [2] [3] Many of the techniques were explored by Elizabeth Loftus, a researcher who studied eyewitness testimony, the misinformation effect, and false memories. [citation needed]
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